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Elevated Page Check is a free Chrome extension. Click it on any web page and you get a score out of 100, the fixes that matter most, and eight tabs that show the headings, links, photos, schema, share preview and business details behind the page, all in plain English.
Free. No account. Nothing leaves your browser.
It works in Chrome and in other Chromium browsers like Edge and Brave, on a computer. It is free, has no account, and never sends what it reads anywhere.
It reads one page at a time. Check your home page, your most important service page and your contact page, because each one can have different problems.
Every tab reads the page you are on. A red number on a tab means it found something to fix there.
What it shows: a score out of 100, the five fixes that matter most with a button to show the rest, and the title, description, address and canonical that Google will use for this page, each with its character count.
How to use it: work from the top down. The first fix on the list is the one worth the most points. Click any result for the reason and the fix, then come back after you change the page and click the refresh button in the corner.
Why it matters: the blue link and the two lines under it in Google come from exactly these pieces. When they are missing or cut off, Google writes its own, and it rarely picks your town.
What it shows: how many H1 through H6 headings the page has, the whole outline as a tree, and a Copy button. Greyed headings are hidden at the current screen size.
How to use it: read the outline as if it were the table of contents of a book. Does the H1 name the service and the town? Does each H2 start a real topic? Skipped levels and headings used only to make text big show up here.
Why it matters: search engines and AI answers use the headings to decide what the page is about and which part answers a question. A headline baked into a banner image is invisible to them.
What it shows: every link on the page with its wording and where it goes, counts for internal, external, unique, nofollow and no-text links, filters for each group, Copy URLs and Export CSV.
How to use it: filter to “No text” and “External” first. Then open a competitor’s page and see what they link to and how they word it. The CSV is handy for a web person or a spreadsheet.
Why it matters: the words of a link tell Google what the next page is about. “Click here” says nothing, and a page with only a couple of links to the rest of the site is a dead end for visitors and crawlers.
What it shows: a thumbnail of every image beside its file name, alt text, real size against the size it is shown at, and the file size when the site allows it. Filters for no alt text, too big and hidden, plus a CSV export.
How to use it: look for camera names like IMG_4471.jpg, empty alt text on photos that mean something, and a huge file shown at a small size. Those three are the usual suspects.
Why it matters: alt text and file names are how a search engine reads a photo. Oversized files are the main reason a page loads slowly on a phone, and slow pages lose callers.
What it shows: the business details and FAQ checks, every schema type found on the page, and each block laid out as a readable tree instead of code. Buttons open Google’s Rich Results Test and the Schema Markup Validator for this page.
How to use it: find your LocalBusiness (or Plumber, RoofingContractor and so on) and confirm the name, phone, address and hours are there and match your Google listing. On a competitor’s page, this is where you see what they told Google that you did not.
Why it matters: schema is the hidden, machine-readable card that search engines and AI assistants trust for who a business is. Visitors never see it, which is why it is so often wrong.
What it shows: your saved business card compared with the page line by line (name, phone, street, town, state, ZIP, website), every phone number on the page and whether it can be tapped, the business details in the schema, and a Copy my NAP button.
How to use it: save your card once from the gear tab. Then open your own pages and every listing you have (Yelp, Facebook, BBB, Angi, your chamber). On directory sites the extension opens on this tab by itself. Copy my NAP puts your exact details on the clipboard for a listing’s edit form. More on the NAP check.
Why it matters: Google trusts a business more when every page and every listing says the same name, address and phone. One old number or a nickname on a listing reads as a different business.
What it shows: whether the page has share text and a share picture, a preview of the link the way Facebook or a text message shows it, and the tags behind it.
How to use it: check a page here before you post it or text it to a customer. If the preview is wrong, the fix is in the Social tab of your SEO plugin, on that page.
Why it matters: a link with no picture or the wrong title gets scrolled past. Most of the links your customers forward are checked by nobody.
What it shows: the Google tools for this exact page, already filled in: PageSpeed Insights, the Rich Results Test, the Schema Markup Validator and the Facebook Sharing Debugger. Below them, the research links: is this page in Google, every page Google and Bing have for the site, who links here, the Wayback Machine, and the site’s robots.txt and sitemap.
How to use it: this is for the things one page cannot tell you, like speed and whether Google has the page at all. Each one opens in a new tab with the address already typed.
Why it matters: most owners never run these tools because of the typing. Now they are one click from any page.
What it shows: your business card: name, main phone, street, town, state, ZIP and website. Enter them exactly as they appear on your Google profile. Leave the street blank if you hide your address on Google.
How to use it: fill it in once and click Save and recheck. The card is stored in this browser only and is never sent anywhere.
Why it matters: the card is what turns the extension from a page checker into a listing checker. Without it, the Local tab can only tell you what the page says, not whether it is right.
The links in the extension land on these sections.
The title is the blue link people click in Google. When it is missing, too short or too long, Google writes its own or cuts off the part that matters, usually the town.
Fix it: say the service and the town, near the front, in 50 to 60 characters. “Gutter Repair in Springfield, IL | Acme Exteriors” beats “Home”. In WordPress with Yoast or Rank Math, it is the SEO title box under the page editor. Each page gets its own title.
The line or two under the blue link. It does not move rankings much, but it decides whether someone clicks you or the next result.
Fix it: one sentence on what this page offers, one on why to call (how fast you answer, how long you have been doing it, free estimates). Keep it under about 155 characters. It sits in the same SEO box as the title.
The H1 is the headline a search engine reads as “this page is about”. The extension flags a page with no H1, an H1 that is a picture, several visible H1s, a hidden H1 with different words, or an H1 that is a greeting like “Welcome” or “Family Owned Since 1985”.
Fix it: one H1 per page, in real text, naming the service and the town. In most page builders you pick the heading tag in the headline’s settings: set the main one to H1 and the rest to H2. If your headline is baked into a banner image, retype it as text on top of the image.
Sometimes the biggest words on the screen are not the ones marked H1. Visitors read the big words; search engines read the H1. This is a Look, not a Fix: it only matters if the two say different things.
Fix it: decide which headline you want Google to read and make sure that one is the H1.
Subheadings split a page into topics. Jumping from an H1 straight to an H4, or using heading tags just to make text big, makes the outline hard to follow for search engines and screen readers.
Fix it: H2 for each main topic, H3 for points inside it. If you want big text that is not a heading, style a paragraph instead.
Schema is a hidden, machine-readable card in the page code: “this is a business, here is its name, address, phone and hours.” Search engines and AI assistants use it to be sure who you are. The extension looks for LocalBusiness (or a type like Plumber or RoofingContractor) and lists what is missing.
Fix it: ask whoever maintains the site to add LocalBusiness schema with your name, address, phone and hours, copied from your Google listing. SEO plugins like Yoast Local or Rank Math can do it. Then paste the page address into Google’s Rich Results Test to confirm it reads.
A block of schema with a typo fails silently. The page looks fine, but search engines skip the whole block.
Fix it: run the page through the Rich Results Test or the Schema Markup Validator and fix the line it points to. A common cause is a quote mark or a link pasted inside an answer.
FAQ markup should match questions a visitor can actually read on the page. Marked-up questions that are hidden, or not on the page at all, can be ignored. No FAQ at all is not an error, so it shows as Look.
Fix it: on service pages, add two to four questions real customers ask, each answered in its first sentence. Show every question you mark up.
The extension shows the first paragraph under your headline, because only you can judge it. Does it say what you do, where, one concrete fact, and how to reach you? That paragraph is what visitors read first and what AI answers tend to lift.
Fix it: read it out loud. If it sounds like a brochure (“We pride ourselves on quality”), rewrite it the way you would answer a customer standing in the driveway.
The words of a link tell Google what the linked page is about. “Click here” and “Learn more” tell it nothing. A page with only one or two links to the rest of your site is a dead end for visitors and search engines.
Fix it: write links that say where they go (“gutter repair in Springfield”), and link each service page to related services, a few posts and the contact page.
These checks get sharper once you save your business card in the extension (the gear tab).
Your phone number should be the same on the site, in the schema and on your Google listing. A different number, or one a digit off, makes Google and customers unsure which one is real.
Fix it: put your main number in the header, the footer and the schema. Extra numbers are fine when you meant them (a second location, a fax). Tracking numbers belong in ads, not in your footer or schema.
One business, one name, everywhere. If the schema says “Acme Roofing LLC” and your listing says “Acme Exteriors”, that reads as two businesses.
Fix it: make the schema name match your Google listing exactly.
The number in the code and the number the call button dials should be the same. When they differ, search engines see one and customers dial another.
Fix it: pick the main number and use it in both places.
NAP is your business Name, Address and Phone. Google trusts a business more when every listing on the web (Yelp, Facebook, BBB, Angi, your chamber, data sites) says the same thing as your Google profile. Save your full card in the extension (the gear tab), open one of your listings, and look at the Local tab. On most directory sites the extension opens on it by itself. Copy my NAP puts your exact details on the clipboard for pasting into a listing’s edit form.
Not sure where your listings are? Search your phone number by itself in Google and open every result that is about you.
A listing under an old name, a nickname or a different spelling reads as a different business, so it adds nothing to yours. The check allows “and” vs “&” and a missing LLC or Inc as a Look, because those are small, but exact is best.
Fix it: claim or log in to the listing and change the name to match your Google profile word for word. If the site will not let you, use its “suggest an edit” or support form.
An old number, a call-tracking number or a typo on a listing sends calls nowhere and tells Google your details do not agree. Directory pages often show other businesses’ numbers too, so the check only marks Fix when your own number is missing.
Fix it: set the listing’s main phone to the number on your Google profile. If you use tracking numbers, keep them in ads, not on listings.
An old or wrong address splits your business in two in Google’s eyes and can send a customer to the wrong door. “St” vs “Street” and “N” vs “North” count as the same. A missing suite is a Look.
Fix it: make the street match your Google profile, suite included. If you serve customers at their place and hide your address on Google, leave the street out of your card and hide it on the listing too.
The town is how Google ties a listing to searches near you. A neighboring town or an old ZIP is a common leftover from a move.
Fix it: set the town, state and ZIP to match your Google profile.
A listing that links to your site sends visitors to you and is one more sign that the listing and the site belong to the same business. Text that shows your domain but is not a link counts as a Look.
Fix it: add your full website address (https://…) in the listing’s website field.
A button that shows one number and dials another usually comes from a copied template or an old tracking number. The customer never knows; they just reach the wrong place.
Fix it: edit the link so it dials the number shown. A phone link looks like tel:2175550100 in the link box.
On a phone, a number shown as plain text (or inside a picture) has to be memorized and typed. Plenty of people tap the next business instead.
Fix it: make every phone number a link: in WordPress, select the number, click the link button and type tel: followed by the digits, like tel:2175550100. Put one in the header and the footer.
The extension counts your forms and their fields, and flags a form longer than seven fields, which loses people on a phone. It cannot tell whether a form actually reaches a person, so forms always show at least a Look.
Fix it: send yourself a test inquiry with a name you will recognize. Time how long it takes for a person to see it. If it never arrives, that is the most expensive problem on the site.
Search engines read alt text and file names to know what a photo shows. IMG_4471.jpg and an empty alt say nothing, and stock-looking pages earn less trust from people too.
Fix it: use your own job photos, name files plainly before uploading (roof-replacement-springfield.jpg) and describe each photo in its alt text, the way you would to someone on the phone.
A stranger decides in a few seconds. The first screen, before any scrolling, should show who you are and what you do (a headline), a phone number they can tap, and a next step like Call, Get a Quote or Book.
Fix it: move those three up. Check on your own phone, not just on a desktop, since the first screen is much smaller there.
A noindex setting tells search engines to leave the page out of their results. It is often left on by accident after a site launch, or ticked in WordPress under Settings, Reading.
Fix it: if this page should be found, remove noindex in the page’s SEO settings, and check that “Discourage search engines” is unticked under Settings, Reading.
The canonical tag names the “real” address of a page. If it points somewhere else, Google may index that address instead. On a copied template it can even point at a different business.
Fix it: set the canonical to this page’s own address, unless you really want the other address in Google. It lives in the advanced tab of most SEO plugins.
Without a viewport tag, phones show a tiny desktop page that visitors have to pinch and zoom.
Fix it: ask whoever maintains the site to add the standard viewport tag to the page head. Every modern theme has it, so a missing one usually means a very old site.
When somebody texts your link or posts it on Facebook, the preview shows a title and a line of text taken from the page’s share tags (og:title and og:description). Without them the preview shows whatever the app can scrape, often the wrong thing or nothing at all.
Fix it: most SEO plugins have a Social tab on each page where you set the share title and description. Write them the way you would introduce the page in a text message: what it is and who it is for.
The share picture (og:image) is the photo that appears beside your link in a text thread or a social post. A link with no picture is easy to scroll past, and some apps fill the gap with a random image from the page.
Fix it: set a share image on the page, about 1200 by 630 pixels, a real photo of your work or your team rather than a logo on white. The same Social tab in the SEO plugin holds it. The extension’s Social tab shows the preview the way a message app would.
Want someone to look at all of it for you? Ask Elevated Ideas for a free review of your website and Google listing.
Page Check reads the page only when you click its icon, works entirely inside your browser and sends nothing to Elevated Ideas or anyone else. Your saved business card stays in your browser. It asks Chrome for three permissions: activeTab (read the page you clicked on), scripting (run the check on that page) and storage (remember your card). Full details: privacy policy.
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